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We tested 15 sites in our first round of research and 48 sites in our new study.
On each site, we gave users one open-ended task: evaluate the organization. We also gave them severaldirected tasks, such as to find out who runs the organization, what community or social programs the organization contributes to, and when the organization was founded.
Most test participants were mainstream Web users, investment analysts, or journalists with at least 2 years’ Internet experience. In Study 1, we included a few teenagers because the goals of putting corporate information on the Web often include supporting student projects, building long-term loyalty, and attracting interns.
We conducted most sessions in the United States, and a few in Hong Kong to ensure the international applicability of our findings.
It was an absolute bless to have responsive emails in production because of zazebra.com
Robust responsive email template for promotional e-commerce campaigns. Show off your online store and offers with a custom template for Shopify, WordPress or whatever custom ESP you’re using for marketing. Responsive 3 column grid, works great on mobile. Social media icon assets for sharing and app store download buttons included.